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1 year ago

Snapchat's AI selfie feature raises privacy concerns

AI
privacy
social media
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Snapchat's AI selfie feature raises privacy concerns

Snapchat's AI Selfie Feature Sparks Privacy Debate

Snapchat's new AI-generated selfie feature, My Selfie, has raised concerns about user privacy and data usage. The feature creates AI images based on user-submitted photos, but it also includes a default setting that allows Snapchat to use these images in personalized advertisements.

Advertisers do not have access to Snapchatters' Gen AI data in any capacity, including My Selfies nor do they have access to Snapchatters' private data.

  • Snapchat's My Selfie feature allows AI-generated images based on user photos.
  • Users' faces could be used in personalized ads by default.
  • Snapchat provides an option to disable the use of AI selfies in advertisements.
  • The company claims it doesn't share user data with third-party advertisers.

Users can opt out of this feature by navigating to their profile settings and disabling the 'See My Selfie in Ads' option. Snapchat maintains that while they may use these images for personalized ads shown to the user, they do not share this data with third-party advertisers.

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